Рекомендуемые товары : "journal of global fashion marketing"
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Robinson Nick Cambridge English for Marketing. Student's Book with Audio CD
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Key features Authentic contexts prepare marketers for the situations they will face in real life. Units focus on the functions students need to carry out in their jobs. Provides practise of, for example, preparing briefs, planning marketing campaigns, carrying out SWOT, PESTEL and Five Forces analyses, running focus groups, organising events and exhibitions, etc. Audio CD provides listening practice. Online Teacher's Notes are available to download for free.
2227 руб
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Farrall Cate, Lindsley Marianne Professional English in Use. Marketing
Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR. Key features 'Over to you' activities allow learners to apply the vocabulary they learn to their own studies and working lives. Contains a learner-friendly answer key and a comprehensive index for easy vocabulary reference. A regular focus on real companies and a variety of authentic texts make the book relevant and practical for learners.
2584 руб
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QFinance. Pocket Dictionary of Business
An essential reference for busy professionals, the Pocket Dictionary of Business will help you keep up-to-date with the latest terminology. Over 5,000 clear definitions of key business terms Compiled by an international team of expert researchers, including over 3,000 terms from the Chartered Management Institute Covers the fields of banking, corporate governance, e-commerce, HR, insurance, management, marketing, M&A, operations, pensions, real estate, regulation, tax, and trade Abbreviations, acronyms, and jargon clearly defined Mini-essays explain more complex concepts Reflects the language of the global business world
1165 руб
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Stern Portfolio Nr.36
Collected in this portfolio are provocative color images from a British photographer who has become the most successful of his generation. Martin Parr has best expressed himself through books (Home and Abroad, Think of England, The Last Resort) in which he uses a subjective documentary approach that is often at odds with the more journalistic style of reportage. His focus on the themes of mass tourism, mass consumption, mass marketing, and global homogenization shows us an environmentally destroyed world in which the major saving grace is a gritty, very British sense of humor.
944 руб
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O`Driscoll Nina Market Leader. Marketing
Market Leader Marketing is one of a range of specialist titles designed for use on its own or with the Market Leader Series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. It includes: - Authentic reading texts from the Financial Times and other sources. - A glossary of specialised language. - Two "Check Tests" designed to help assess progress.
2352 руб
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Godin S. This Is Marketing: You Cant Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
1708 руб
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Heimann Jim 20th-Century Fashion
The story of modern fashion from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game. 20th-Century Fashion offers a retrospective of the last hundred years of style via 400 fashion advertisements from the Jim Heimann Collection. The images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.
3048 руб
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Carvill Michelle, Butler Gemma, Evans Geraint Sustainable Marketing. How to Drive Profits with Purpose
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
4968 руб
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Godin Seth This is Marketing. You Can't be Seen Until You Learn to See
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
1772 руб
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Natural Disasters as Interactive Components of Global-Ecodynamics
Издание на английском языке. Kondratyev K.Y., Krapivin V.F., Varotsos C.A. Natural Disasters as Interactive Components of Global-Ecodynamics. This book opens a new approach to the study of global environmental changes having unfavourable character for mankind and other living systems. The main advantage of the book consists in the accumulation of knowledge from different sciences to parametrize the global ecodynamic process. Natural catastrophes are considered as an interactive element of global natural dynamics which are described by means of simulation models of global nature/society. The realization of this approach allows the integration within a complex structure of all international and national means of environmental monitoring and provides a tool for objective evaluation of the environmental quality. The main purpose of this book is to develop a universal information technology to estimate the state of environmental subsystems functioning under various climatic and anthropogeni
258 руб
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Natural Disasters as Interactive Components of Global-Ecodynamics
Издание на английском языке. Kondratyev K.Y., Krapivin V.F., Varotsos C.A. Natural Disasters as Interactive Components of Global-Ecodynamics. This book opens a new approach to the study of global environmental changes having unfavourable character for mankind and other living systems. The main advantage of the book consists in the accumulation of knowledge from different sciences to parametrize the global ecodynamic process. Natural catastrophes are considered as an interactive element of global natural dynamics which are described by means of simulation models of global nature/society. The realization of this approach allows the integration within a complex structure of all international and national means of environmental monitoring and provides a tool for objective evaluation of the environmental quality. The main purpose of this book is to develop a universal information technology to estimate the state of environmental subsystems functioning under various climatic and anthropogeni
541 руб
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Helmut Newton. World without Men
Taken between the mid 1960s and early 1980s, this selection of Newton fashion editorials - one of the first books he ever published - is accompanied by journal entry-style texts by Newton providing anecdotes and describing the circumstances of each shoot. On every page is evidence of Newton's groundbreaking vision that transformed fashion photography - an influence that can still be seen today in the pages of the greatest fashion magazines.
4048 руб
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This Globalizing World
Despite the increasing flow of publications on globalization, our ideas and knowledge about this phenomenon still leave much to be desired. That is why the special periodicals and books in the field of Global Studies are of utmost importance for modern society. Of great importance are also the books which accumulate the last achievements of scientific thought in the field of Global Studies. The present edited volume is just the book of the kind. Its title, This Globalizing World, reflects the main idea of the formation of a new World System. This book comprises the best articles which have been published in the interdisciplinary journals Age of Globalization (published in Russian), its English-language digest, as well as in the Journal of Globalization Studies. The articles included in the volume reflect the today's pressing issues, and they also present a number of forecasts for the nearest future and for the more distant periods of the global development as well. In the present volume one can find the perceptions of globalization by a number of scholars from different countries, whose articles have been published in the mentioned journals.
530 руб
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This globalizing world
Despite the increasing flow of publications on globalization, our ideas and knowledge about this phenomenon still leave much to be desired. That is why the special periodicals and books in the field of Global Studies are of utmost importance for modern society. Of great importance are also the books which accumulate the last achievements of scientific thought in the field of Global Studies. The present edited volume is just the book of the kind. Its title, This Globalizing World, reflects the main idea of the formation of a new World System. This book comprises the best articles which have been published in the interdisciplinary journals Age of Globalization (published in Russian), its English-language digest, as well as in the Journal of Globalization Studies. The articles included in the volume reflect the today's pressing issues, and they also present a number of forecasts for the nearest future and for the more distant periods of the global development as well. In the present volume one can find the perceptions of globalization by a number of scholars from different countries, whose articles have been published in the mentioned journals. .
629 руб
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Globalistics and Globalization Studies: Big History & Global History
This yearbook is the fourth in the series with the title Globalistics and Globalization Studies. The subtitle of the present volume is Global History & Big History. The point is that today our global world really demands global knowledge. Thus, there are a few actively developing multidisciplinary approaches and integral disciplines among which one can name Global Studies, Global History and Big History. They all provide a connection between the past, present, and future. Big History with its vast and extremely heterogeneous field of research encompasses all the forms of existence and all timescales and brings together constantly updated information from the scientific disciplines and the humanities. Global History is transnational or world history which examines history from a global perspective, making a wide use of comparative history and of the history of multiple cultures and nations. Global Studies express the view of systemic and epistemological unity of global processes. Thus, one may argue that Global Studies and Globalistics can well be combined with Global History and Big History and such a multi-disciplinary approach can open wide horizons for the modern university education as it helps to form a global view of various processes.
553 руб
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Laia Farran Graves. Little Book of Prada
Little Book of Prada is the pocket-sized and beautifully illustrated story of the legendary fashion house. Understated elegance and luxury, technologically advanced fabrics and sublime originality of design are all hallmarks of the House of Prada.In this miniature monograph, Laia Farran Graves documents the history and heritage of the brand, from the company's origins as a leather-goods manufacturer to the global fashion empire created by Miuccia Prada. Little Book of Prada explores the evolutions and innovations of the brand, as well as a design ethos informed by an interest in minimalism and contemporary art. Images of individual garments, catwalk shots and fashion photography pay tribute to one of the world's most influential fashion houses and the woman behind it, in a perfectly designed and stylish format that makes a perfect gift for any lover of fashion.
1950 руб
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Farran Graves Laia Little Book of Prada
Little Book of Prada is the pocket-sized and beautifully illustrated story of the legendary fashion house. Understated elegance and luxury, technologically advanced fabrics and sublime originality of design are all hallmarks of the House of Prada. In this miniature monograph, Laia Farran Graves documents the history and heritage of the brand, from the company's origins as a leather-goods manufacturer to the global fashion empire created by Miuccia Prada. Little Book of Prada explores the evolutions and innovations of the brand, as well as a design ethos informed by an interest in minimalism and contemporary art. Images of individual garments, catwalk shots and fashion photography pay tribute to one of the world's most influential fashion houses and the woman behind it, in a perfectly designed and stylish format that makes a perfect gift for any lover of fashion.
2645 руб
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Davies E. The Ultimate Marketing & PR Book. Understand Your Customers, Master Digital Marketing, Perfect Public Relations
From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing.ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
3299 руб
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Godin S. This is Marketing. You Cant Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who its for, but who its not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed reading this, check out Seth Godins Purple Cow, a true business classic.
1219 руб
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New Arrival Hot Marketing 2016 Fashion Men Leather Bamboo Wooden Quartz Watches Christmas Gift for Husband Import Japenese Qua
2068.65 руб
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Fashion. The Whole Story
'A serious yet readable history that takes the reader from the togas and tunics of early civilizations to the age of ASOS' Telegraph Fashion: The Whole Story provides a global history of fashion and traces the evolution of fashion design period by period and trend by trend. - Organized chronologically, covering Greco-Roman draped clothing and the silk court dress of the Chinese Tang dynasty through to contemporary sportswear designers and Japanese street fashion - Places key fashion pieces in the context of social and cultural developments, with historical timelines highlighting important influences and events - Takes you inside the process of creating haute couture, from concept to catwalk - Written by an international team of experts led by Marnie Fogg.
3246 руб
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Davidson Sylvia, Dooley Jenny Social Media Marketing. Student's Book with digital book
Career Paths: Social Media Marketing is a new educational resource for social media professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. Career Paths: Social Media Marketing addresses topics including types of online communication, social media in journalism, social media in public relations, social media in advertising and marketing, and the cultural impace of social media. The series is organized into three levels of difficulty and offers over 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening skills, and leads students through written and oral production. Included Features: A variety of realistic reading passages Career-specific dialogues 45 reading and listening comprehension checks Over 400 vocabulary terms and phrases Guided speaking and writing exercises Complete glossary of terms and phrases
1300 руб
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Holiday R. Growth Hacker Marketing
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
1664 руб
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Smith Keri Wreck This Journal
This is a new edition of Keri Smith's bestseller, with updated material Think of Wreck. This Journal as the anarchist's Artist's Way - the book for those who've always wanted to draw outside the lines but were afraid to do it. For anyone who's ever wished to, but had trouble starting, keeping, or finishing a journal or sketchbook comes Wreck This Journal, an illustrated book featuring a subversive collection of suggestions, asking readers to muster up their best mistake - and mess-making abilities to fill the pages of the book (and destroy them).Through a series of creatively and quirkily illustrated prompts, acclaimed artist Keri Smith encourages journalers to engage in "destructive" acts - poking holes through pages, adding photos and defacing them, painting with coffee, colouring outside the lines, and more - in order to experience the true creative process. With Keri Smith's unique sensibility, readers are introduced to a new way of art and journal making, discovering novel ways to escape the fear of the blank page and fully engage in the creative process. Bestselling author Keri Smith is a freelance illustrator by trade, and has illustrated for the Washington Post, The New York Times, Ford Motor Company, People, The Body Shop and Hallmark. She is the author of Wreck This Journal, How To Be An Explorer of the World and Mess. A native of Canada, she lives in the US.
1859 руб
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